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Research on SEO Sarasota Florida Wednesday, May 9, 2007

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Research on SEO Sarasota Florida

Did a quick note on SEO Sarasota, One of the interesting fact about the keyword SEO sarasota is that its quiet changing on and off, Is is Google’s Algo change? or is it we as a SEO trying to keep up our own company or blog on top. Either way it is a good thing, so that we all can learn more about SEO and our targeted keyword

How to Fix Google: Ranking, Algorithm & Webmaster Policies Monday, May 7, 2007

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An in depth four part series on Google’s historical ranking and linking policies, and how the company can change such policies for the better.

read more | digg story

Search In Pictures: A Look At Google, Yahoo & Ask.com Through Flickr Monday, May 7, 2007

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This is a collection of images from the past two weeks, from flickr, summarizing what happened at the search engines over the past two weeks. “In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they…”

read more | digg story

Powerful and Practical ways to get to know your Customer’s Mind Monday, May 7, 2007

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He wants their business, but he also wants to know — wants to get inside the customer’s mind, wants to understand what makes a man buy his Mother’s Day lilacs there or there or there instead of here, at Beneva Flowers, where the lilacs are “unbelievable” and the customer service is “phenomenal” and the reliability is “like no place else in the bus

read more | digg story

Send Mother’s Day Gift, Flowers Friday, May 4, 2007

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Are you sending Mother’s Day Flowers or Gifts to your Favorite person – Mom?

This Mother’s Day send flowers or Gifts thru  

http://www.phoenixflowershops.com

Interesting Article on Real Estate In Sarasota Florida Friday, April 13, 2007

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Time 2 Buy or Time 2 W8?

Should buyers wait for further price drops? Signs of a bottom are near, and it’s all about psychology. Read on.
(By Raul Elizalde, 4/07)

In my November 2006 newsletter (Listing Price vs. Selling Price, November 2006 ) I looked at a common measure of the market: the ratio of Selling Price to Listing Price (SP/LP), which is reported to be around 90% for single family homes in Sarasota. The November article explained that the number is somewhat misleading, because the ratio is defined on the basis of the last listing price before a property goes under contract. Any previous price reductions are ignored.

Click here to read more about Real Estate in Sarasota Florida 

Happy to see Clicks from Google Technology Thursday, April 12, 2007

Posted by sarasotapodcast in Blogroll, Feed, My Favorite Tags, Sarasota Podcast.
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I am really happy to see clicks from Google Technology in my stats. Can someone tell what does this mean to me. Is it a good thing?

I think may be because of the linkings I give to Google???? No sure, if anyone have the same thing in their Blog please leave a  Comment. I am really Curious to know

Thank you

Do you know the Difference between Organic Search Listing and Paid listings? Wednesday, March 28, 2007

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Do you know the Difference between Organic Search Listing and Paid listings?

 According to the Pew Internet & American life Project, 62% of searchers are unaware of the distinction between paid and unpaid results. 38 % of searchers are aware of a distinction between paid and unpaid results. So what are paid and unpaid search results?

 Organic Search Listing or unpaid search results are websites that are listed in Search Engine page results for free usually found by search engine spiders or robots and then ranked based on the formula by the search engines.

 Spiders, web crawler or Robots is a program or automated script which browses the internet in a methodical, automated manner. Web Crawlers crawls the web by browsing most of the websites out there and tries to find new websites built. Whenever the web crawler visits a website, it takes a snap shot or a picture of that particular website and stores it in its database and indexes it to later bring the relevant websites up whenever we search for a keyword. The way search engines index and rank the site differs from one search engine to another search engine.

 Organic Search listings are the websites that shown in the search engine page results when you search for specific keyword, which is free and in order to get this free organic search engine results the designers, programmers or the Search engine Optimizer should follow the guidelines provided by these search engines while building the website. Some of the formulas are. Having a keyword rich page Title, have a keyword rich Description, having reputed links from trusted websites, having keywords within the copy basically building a website for a normal user where they can find useful information. There are number of guidelines given by these search engines. I have listed only a few.

 On the other hand, Paid listing or Pay per click is websites that are usually listed either on the top and or listed on the right side of the results where it says sponsored results. In order to get listed in those results, they have to pay the search engines to be listed there in those areas. Normally it is based on bidding for keywords. If you want your website to be higher on the paid search results, you have to be the higher bidder for that particular keyword to get on top of other websites. If you are bidding for highly competitive keywords, you will eventually have to pay more in order to get into the top listings.

 Organic Search Results and Paid listings have their own advantages. If you are looking for a short term or a seasonal listings, paid listings are one of the easiest and fastest way to get in to search results, Organic search listings are long term and will take time to get into search results depending on how much you follow the guidelines and dedicate the time to optimize the site.

 

If you like to more about Search Engine Optimization, Tips on how to get into search results or like to know more. Visit my blog : https://sarasotapodcast.wordpress.com

 Tags: Sarasota Online Marketing, SEO Sarasota, Online Advertising, Internet Marketing Sarasota, Search Marketing Sarasota

 

 

Make use of Social Networking sites to Boost the Visibility of your Business Wednesday, March 21, 2007

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Make use of Social Networking sites to Boost the Visibility of your Business

Over the past few years we have seen hundreds of social networking sites and blogs like Myspace, You tube, Blogger, Wikipedia, Second Life, Digg, Stumble upon, LinkedIn and lots of social networking sites based on User generated content popping up here and there. These sites have a huge impact our day to day life. Everyone is talking about these sites, at home, at office and everywhere you go you hear someone talking or sharing about these sites. If you watch closely most of these sites have one thing in common. It is all based on users that are you and me. In olden days when Internet was in the boom, it was all about them but now it is all based on You. No wonder Time person of the year was YOU. Otherwise known as Web 2.0 or Web 3.0. What is this do with you and your business? A lot. 

In the near future the way we search and find information will be different than how we used, You will be getting information in a much easier, powerful and efficient way. Not only search the entire WWW will change, making it useful for the end users. For example one of the Google’s future ranking methods will be based on your personalized search, another algo will be based on the author. If you or your business is following the same old method, soon your competition will take over your clients and place. Here are some of the ways you can use these social networking site to boost your rankings. 

Some of the Social Networking sites are:

MySpace (www.myspace.com), You Tube ( www.youtube.com), Blogger (www.blogger.com ), Wikepedia ( www.wikepedia.org ), Second Life (www.secondlife.com ), Digg (www.digg.com ), Stumble upon (www.stumbleupon.com  ), LinedIn  (www.linkedin.com ) and a lot of other social bookmarking and networking sites. I will give a list of Social Networking sites in the next post. 

Now how can you boost your business thru these sites?

  1. Submit your sites to these sites. If you have a blog submit it to these sites
  2. Create a profile for your company and post your company website, blogs and contact information
  3. If you are an expert in your field, write stories, tips and advice about your industry and submit it to these sites
  4. Have a powerful headline that grabs the attention of the visitors who visit these sites
  5. Network with other members in these community
  6. Make friends and exchange ideas, add contacts
  7. Always have a link to your site and a contact information so that it is easier for others to contact you
  8. Write articles about your expertise
  9. Most of these sites are free to join. So go ahead and sign up for as many sites as possible and be an active member contributing something to these sites
  10. Since all these sites are considered to be newsworthy and fresh. Major search engines looks and ranks a site which has fresh content.
  11. Exchange stories, all these sites have features like post it on your blog or site, So it is easy to post articles, stories to your site and it is easy with one click or just copy and paste the code
  12. You can use the tools and widgets used in these sites to promote your story
  13. Ask and Give answers to the questions asked in these sites
  14. Commenting on the post is a great way to communicate and also to promote your site.
  15. Share the stories you find interesting with your friends, family and colleagues, it is a win win for both you and the author who writes the article
  16. Viral Marketing easy and fast way to go and these sites are so easy to share and discuss
  17. Bookmark and share with others
  18. Exchange links.
  19. Refer to your friends and have them read your stories and comment on your story
  20. When you sign up for these sites, select your username related to your company or to your expertise
  21. Include a Bio with keywords
  22. Find out who is interested in similar stories you read or write and keep in touch with them and make friends with them
  23. RSS feed – Submit your RSS feed to these sites
  24. Tagging – another great way to promote your business. Tagging is the keywords that are related to your story. Give keywords that are rich and related to your business.
  25. Write reviews of other sites and subjects.

Thank you and have a wonderful day. Feel free to comment or send in any suggestions. For more information about me visit: http://www.linkedin.com/in/seosuresh

visit my blog: https://sarasotapodcast.wordpress.com

 

 

 

Organic SEO or Organic Search Engine Optimization Friday, March 9, 2007

Posted by sarasotapodcast in Blogroll, Feed, My Favorite Tags, Sarasota Podcast.
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Organic SEO – Sarasota, Florida

 

Organic SEO or Organic Search Engine Optimization is a effective way to have your website show up in the Search Engine Results. Organic or Natural SEO is to bring up a website without using any Pay per Click. As it says, the results should be organic/natural.

When a person visits Google and types in a query or keyword to find information or to buy/sell a product or for entertainment or for any research. They use a query or otherwise known as keyword to search for that particular related article or information.

 

 Let’s say for example, if a person wants to find information on Real Estate Market in Sarasota, Florida. I use this example since Sarasota is popular for Real Estate, houses and Florida style Homes. The visitor will go to any search engines such as Google, Yahoo, MSN, Ask and type in that query in the search box and then the Search Engines gives you results based on the relevancy of the query comparing it with the website that has been stored in the index database. The way the search engines rank a website is using their own formula.

 

So what is the formula?

 

Well different search engine have different formula but most importantly most of the search engines look for some basic information in order to know more about the website. So the first thing when you publish your website online is the Crawlers or spiders ( A program used to visit all website) comes and visit your site, looks for a Title, so that it knows that this site is about xyz and it understands that your site is related to whatever you have in the title, So it is important to have a good Keyword rich title for your home and also for all the pages.

 

Then it looks for Description, A description is to tell both the search engines and the visitors what your site is about, and then it looks for Meta tags or HTML codes, these are codes to tell the spiders the information you like the spiders to gather, for example you meta tags should allow the robots to crawl your site, so that it can read and understand your site. If you don’t want the crawler to crawl your site, you may do so as well. But most importantly it is crucial to inform the crawler to allow access to your site. Once the spiders sees the access, it crawls within your site and looks for tags like what language is your site, what geographic the site needs to be. What content and if there are any Rating in the site and the name of the organization etc

 

Page Index

 

Now after looking at all these things, the crawler takes a snapshot of your website or cached. So it will take a snapshot and stores in the database or index. Indexing is same like indexing a book or folder. Here is where all the websites are stored and when a visitor search for a  query the crawlers goes to the index and finds the relevant site and gives the results, Now how the ranking method works?? Well as mentioned above, the search engine uses formula to rank a site, such as a good Title, good description, good content with keywords within the copy, a good structure of your website, good H1, H2 tags with keywords, so that not only the search engines understand but also the people who visit the site can understand easily what the site is about, A good navigation structure. Quality and trusted links to the other sites and also links pointing to your website from reputed sites, these are some of the formulas that search engines use to rank a site, this is not all of the formula just to mention a few of them.

 

 

Once you follow the guidelines of search engines and build a website, your site will be more likely be indexed and stored in the database. Organic Search Engine Optimization is an ongoing process. It cannot be achieved by doing it one time, since the formula changes every often, not the basic formula but that are other formulas. A few to mention:

  •  The age of your domain name
  • The amount of content available to the search engines
  • The amount of websites linking to your website and their popularity
  • The information architecture of your website
  • The quality of a page build
  • The relevancy to the end user

 

For more tips, articles and discussions on Search Engine Optimization please visit : sarasotapodcast.wordpress.com